MEDIA: The Game Changer

India is on the verge of witnessing history. The fastest person to become a chief minister from the date of joining politics is about to take oath on 26^th December at the Ramleela ground, New Delhi. I just took a look back about a couple of years before and just wondered how things have changed drastically.

A person who did “Sathyagrah” and hunger strikes for the past 24 years and dedicated his life for the fight against corruption never got recognized. One day suddenly the same agitation he undertook at the national capital changed into a revolutionary moment why? A person who was about to become chief minister for the third consecutive time was declared as the prime ministerial candidate why? The verdict of a gang rape came within a year while many such cases are still pending and awaiting justice why? The answer to such questions according to me is “MEDIA”.



Courtsey: Google Images

The involvement of media nowadays plays a vital role in all the areas like politics, judiciary, parliament etc. Media can make or break an image of a particular person or an organization depending on the way it projects them. Recent examples show how the chief editor of a well known media group, former Supreme Court judge or the famous yoga guru lost their status and credibility even before their crime was proved. A national level political party was forced to declare their prime ministerial candidate based on the media coverage’s and projections. A new political party was formed and is on the verge of making its own government, all this happened due to the attention that they received from media. The thinking of a common man have been controlled by the media, they are being spoon-fed. Media is changing the people’s perception and their own angle of viewing and judging the events happening around them.

Courtsey: Google Images

Apart from politics media also plays a crucial role in the judiciary system of our country. The cases that get media attention are solved on a faster basis and the remaining lie along with the other bunch of files. The verdict of the Delhi gang rape gave justice but two similar cases that took place on the same day are still awaiting justice, the sole reason being not getting enough media attention. Pressure exerted by media on government, judiciary and political persons is immense. If this pressure is exerted in the right direction and for the betterment of our nation then the much awaited revolution is not so far. I can foresee the revolution now it’s upon the media whether to pull it towards or push it away.

The old phrases will change like “Midas touch” will be “Media touch” and “Lady Luck” will be “Media Luck”. No surprise if you find new dialogues in bollywood films like: Vijay: Aaj mere paas bangla hai, gadi hai, paisa hai.......tumhare paas kya hai? Ravi: Mere paas MEDIA hai...!!! (Vijay: Today I have a bungalow, car, and lots of money... what do you have? Ravi: I have MEDIA...!)